Top 10 Things People Google

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Monthly traffic 11,202
Linking websites 423
Tweets 259

Data from Content Explorer

Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

The number of times this article was shared on Twitter.

Are you wondering what people in the United States (and around the World) are searching for the most? Then you're in luck!

We've pulled two lists from our database of 11.8 billion keywords:

Top 100 most searched keywords in the US
Top 100 most searched keywords Worldwide

Top 100 Google searches in the US

#	Keyword	Search Volume
1	facebook	163,200,000
2	youtube	160,800,000
3	amazon	123,100,000
4	weather	94,510,000
5	google	74,340,000
6	walmart	62,150,000
7	gmail	57,940,000
8	home depot	43,230,000
9	google translate	41,700,000
10	yahoo mail	40,390,000
11	yahoo	36,210,000
12	eresults	34,970,000
13	fox news	33,220,000
14	target	32,620,000
15	ebay	32,050,000
16	december global holidays	28,490,000
17	translate	27,930,000
18	instagram	26,500,000
19	cnn	25,890,000
20	weather tomorrow	25,830,000
21	amazon prime	25,700,000
22	food near me	25,030,000
23	usps tracking	24,310,000
24	ltarget	23,320,000
25	best buy	23,150,000
26	nba	22,270,000
27	restaurants	22,160,000
28	restaurants near me	22,030,000
29	craigslist	21,770,000
30	google maps	20,940,000
31	election results	20,830,000
32	craiglist	20,800,000
33	lowes	20,020,000
34	costco	19,360,000
35	news	19,100,000
36	google classroom	18,340,000
37	zillow	18,280,000
38	espn	18,270,000
39	starbucks	18,210,000
40	calculator	17,970,000
41	nfl	16,970,000
42	traductor	16,860,000
43	twitter	16,070,000
44	mcdonalds	15,680,000
45	walgreens	15,640,000
46	netflix	15,380,000
47	wells fargo	14,640,000
48	bank of america	14,140,000
49	google docs	14,070,000
50	trump	13,870,000
51	nfl scores	13,550,000
52	gas station	13,440,000
53	maceys	13,320,000
54	etsy	13,100,000
55	dominos	13,080,000
56	chick fil a	13,060,000
57	msn	12,740,000
58	food	12,540,000
59	indeed	12,520,000
60	hotmail	12,260,000
61	roblox	11,980,000
62	macys	11,790,000
63	thank you coronavirus helpers	11,770,000
64	kohls	11,550,000
65	election	11,530,000
66	aol mail	11,330,000
67	omegle	11,270,000
68	electric	11,260,000
69	nba scores	11,220,000
70	cvs	11,150,000
71	hotel	11,120,000
72	amc stock	10,970,000
73	walmart near me	10,720,000
74	fedex tracking	10,590,000
75	pizza hut	10,330,000
76	bitcoin price	10,000,000
77	usps	9,770,000
78	sqm club	9,750,000
79	english to spanish	9,670,000
80	lakers	9,640,000
81	dow jones	9,640,000
82	paypal	9,620,000
83	speed test	9,510,000
84	maps	9,330,000
85	shein	9,210,000
86	zoom	8,950,000
87	irs	8,760,000
88	gamestop	8,760,000
89	old navy	8,750,000
90	ps5	8,750,000
91	stimulus check	8,750,000
92	autozone	8,720,000
93	ikea	8,300,000
94	taco bell	8,250,000
95	linkedin	8,220,000
96	capital one	8,190,000
97	bed bath and beyond	8,110,000
98	facebook login	8,100,000
99	google drive	8,070,000
100	pinterest	8,010,000

Sidenote.

We removed all NSFW queries from this list. What you see above are the top 100 'clean' search queries. You can see the full list with NSFW keywords in Ahrefs' Keywords Explorer.

Before we move on to the next list of trending keywords, it's important to understand what search volume is and how it works.

Search volume

Search volume shows how many times a given keyword gets searched for in Google per month. And because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

Sidenote.

Here at Ahrefs, we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

Top 100 Google searches globally

#	Keyword	Search Volume
1	youtube	1,225,900,000
2	facebook	1,102,800,000
3	whatsapp web	607,900,000
4	google	548,200,000
5	gmail	438,800,000
6	amazon	381,600,000
7	translate	371,100,000
8	google translate	314,600,000
9	traductor	287,300,000
10	hotmail	243,500,000
11	instagram	230,700,000
12	weather	156,600,000
13	netflix	152,500,000
14	yahoo	133,100,000
15	twitter	131,800,000
16	yahoo mail	130,600,000
17	google maps	107,200,000
18	whatsapp	105,600,000
19	fb	102,200,000
20	roblox	100,200,000
21	ebay	95,710,000
22	outlook	89,090,000
23	tradutor	85,210,000
24	вк	79,800,000
25	переводчик	78,500,000
26	google classroom	74,170,000
27	walmart	73,980,000
28	çeviri	73,680,000
29	maps	72,110,000
30	yt	71,600,000
31	satta	68,540,000
32	pinterest	66,510,000
33	google traduction	66,040,000
34	speed test	65,420,000
35	nba	64,530,000
36	flipkart	63,450,000
37	bbc news	63,020,000
38	traduction	58,390,000
39	ikea	57,590,000
40	omegle	56,690,000
41	ютуб	56,260,000
42	news	55,580,000
43	classroom	55,000,000
44	twitch	52,960,000
45	meteo	52,140,000
46	e devlet	51,930,000
47	home depot	51,740,000
48	amazon prime	51,370,000
49	olx	50,470,000
50	sarkari result	50,100,000
51	le bon coin	47,830,000
52	weather tomorrow	46,150,000
53	facebook login	46,100,000
54	discord	45,250,000
55	hava durumu	45,100,000
56	paypal	44,350,000
57	linkedin	44,170,000
58	tiempo	42,120,000
59	you	41,060,000
60	lottery sambad	40,880,000
61	яндекс	39,640,000
62	traduttore	39,530,000
63	serie a	39,360,000
64	погода	39,280,000
65	cnn	39,000,000
66	livescore	38,770,000
67	clima para amanhã	38,700,000
68	порно	38,450,000
69	ヤフー	37,950,000
70	tlumacz	37,690,000
71	calculator	37,550,000
72	übersetzer	37,540,000
73	shein	37,420,000
74	fox news	37,240,000
75	matka	37,160,000
76	google dịch	37,010,000
77	google drive	36,550,000
78	wp	35,620,000
79	target	35,140,000
80	eresults	34,970,000
81	google tradutor	34,910,000
82	eba	34,490,000
83	programme tv	34,390,000
84	aliexpress	34,290,000
85	mercado libre	34,130,000
86	mercado livre	33,960,000
87	globo	33,960,000
88	daily mail	32,900,000
89	you tube	32,830,000
90	traductor de ingles a español	32,270,000
91	bet365	31,920,000
92	msn	31,850,000
93	indeed	31,500,000
94	premier league	31,460,000
95	gmail login	31,400,000
96	canva	31,260,000
97	office 365	31,180,000
98	ps5	31,070,000
99	speedtest	30,780,000
100	uol	30,290,000

I know Ahrefs has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.

You can see that, as with our list of US queries, most of the top global queries are branded.

However, there are some brands that don't make an appearance on the US list including WhatsApp, Daily Mail, and AliExpress. This makes sense, as none of these are US-based companies.

There are also lots of searches for translation tools.

#	Keyword	Search Volume
1	translate	371,100,000
2	google translate	314,600,000
3	tradutor	85,210,000
4	переводчик	78,500,000
5	google traduction	66,040,000
6	traduction	58,390,000
7	traduttore	39,530,000
8	google tradutor	34,910,000

If we sum the search volume from these keywords, we get over 1B.

That means more people are searching for translations on Google than for Google and Amazon combined.

Top 100+ Google searches in 187 countries

Looking to see more than the top 100 Google searches?

Go to Ahrefs' Keywords Explorer, choose Google as the search engine, leave the search field blank, then hit search. You'll see every keyword in our database for your chosen country, sorted by monthly search volume in descending order.

Need to see the most searched keywords in another country?

Hit the dropdown and choose one of the 187 countries in our database.

We also show SEO metrics like Keyword Difficulty (KD), Clicks, CPC, and Parent topic for each keyword.

To see the current top-ranking pages for any query, hit the SERP button.

Top 100+ Google searches in your niche

Did you know that you can use the keyword ideas reports in Keywords Explorer to find the most popular searches on any topic?

For example, if you search for "Netflix" and go to the "Phrase match" report, there are over 2.5 million keyword ideas sorted by monthly search volume.

How is this useful?

Imagine that you run a movie reviews website. You could filter this report for queries containing the word "review" to find the most popular Netflix shows people want reviews for.